Written by Regina Veronica Vanda
Simple and sustainable. That is the motto of Rough Beauty, a local enterprise that offers handmade beauty products such as soap and skin care products. But sustainability isn’t simple, is it?
From an interview with Jia Tian, the owner of the 3-year-old enterprise, sustainable lifestyle is about taking small but serious steps towards environmental responsibility. After knowing that palm oil used in the making of conventional soap contributes to deforestation and haze in Singapore, Rough Beauty made an immediate switch to sustainable palm oil. Granted, the move was not common for local companies and it was necessary to source for appropriate suppliers. But the assistance of PM Haze made this process much smoother and the switch also did not incur noticeable difference in production cost. Public support and encouragement have also affirmed them that this move was a step in the right direction.
Created with the intention of providing affordable and environmentally-friendly products, Rough Beauty is very much aware that commitment to the environment is not something that the cosmetic industry is well-known for. The effects on consumers’ health are often prioritized over environmental impacts, or care for the latter may simply be greenwashing. For this reason, Rough Beauty understands the need to continue working hard to be really sustainable. To name an interesting future initiative, they are exploring package-free option and even collection of discarded packaging to minimise waste. Jia Tian emphasises that she intends to raise awareness on the options available for a sustainable lifestyle- that the options are out there and sustainability is not impossible.
Rough beauty products are currently sold via their website and in Isetan Scotts and Keepers National Design Centre.