Our Story

In 2013, when Singapore was hit by her worst ever haze, many people pointed their fingers at the Indonesians and Singapore government.
Meanwhile, a few individuals had a different view of things…

On 22nd February 2014, five friends met at a food court to brainstorm what we as ordinary people in Singapore could do to help stop haze.

At that time, Singapore’s Transboundary Haze Pollution Bill was open for public consultation and we quickly decided to organize a focus group to gather feedback for this bill. Although most of us had never even read a legal document before, we were able to bring together our unique set of skills and experience to come up with a list of suggestions. One of these suggestions eventually helped to strengthen the finalised law.

Confidence boosted, we went on to achieve many more milestones, including working with Singapore Institute of International Affairs (SIIA) to run Singapore’s first public exhibition on the haze in 2014, as well as working with WWF-Singapore and SIIA on the first campaign in Singapore to fight haze: “We Breathe What We Buy” in 2015. In 2016, we also accomplished our first ground project to directly prevent fires: canal-blocking at Raja Musa peatland area in Selangor, Malaysia, together with Global Environment Centre (GEC).

None of this would have been possible without the amazing people in our team and our partners. We have been fortunate to attract people who are crazy enough to believe we can change the world for the better (read about how you can join us).

Today, we continue to develop active citizens who can build a society where environment and social considerations are integrated in governance, business practices and consumer habits.


Our logo was conceptualised by Zeng Shan, one of our founders. The logo is made up with capital letter P and M, representing people’s movement. The interlocking of the two characters symbolize our belief that when ordinary people come together they can demonstrate world changing power. The triangle represents the 3Ps: People, Public (government) and Private (companies), with the People as the foundation and PM.Haze at the bottom serving the people.