Getting the Haze Out of Our Food: #GoHazeFree Campaign 2017

19/08/2017 Campaign Launch eatery outreach at Bugis
19/08/2017 Campaign Launch eatery outreach at Bugis

Campaign Launch Date: 19 August 2017

SINGAPORE, 16 Aug 2017  Two years after the worst haze on record, many eateries in Singapore and the region are still using unsustainably produced palm oil, which may contribute to future haze. In light of this, the non-profit People’s Movement to Stop Haze (PM Haze) is launching the #GoHazeFree campaign. It aims to raise public awareness of the role of palm oil production in the haze and encourage eateries to switch to certified sustainable palm oil.

A major cause of the haze is the mass clearing of peatland by burning in order to make space for palm oil plantations. To stop haze, one of the first steps businesses can take is to switch to sustainably produced haze-free palm oil.

However, many eatery owners are unaware that the cooking oil they use causes the haze. Therefore, the #GoHazeFree campaign aims to:

  • Raise awareness among the public and eatery owners about haze-free palm oil
  • Get members of the public to participate in reaching out to eateries about haze-free cooking oil
  • Get eateries that use palm oil to switch to haze-free cooking oil

“Not only will switching to certified haze-free palm oil help protect our clean air and appeal to socially conscious diners, the cost is manageable,” says Ms Zhang Wen, Executive Director of PM Haze. “According to our research, the difference in price between unsustainable and haze-free palm oil is about 10%, while cooking oil typically makes up a small percentage of a restaurant’s operating costs.” Notable businesses that have made the switch include IKEA Singapore and the Singapore Zoo, which have been using haze-free cooking oil since 2016 due to their strong commitment to sustainability.

The #GoHazeFree campaign will be launched with a mass eatery outreach in the Bugis area beginning on 19 August at 2pm at the National Library Level 1 plaza.

Prior to the launch of this campaign, PM Haze volunteers have visited about 60 eateries in Little India, Bukit Pasoh, Katong and Fortune Centre since May to speak with eatery management and staff about switching to haze-free cooking oil.

Publicity Contact

For enquiries, please contact:

Zhang Wen (Ms.)

Executive Director, PM Haze


Campaign Videos

  1. Share our video on how people in Singapore can help fight the haze.
  2. Watch our interview with Ela, a 7year old girl who suffered from the 2015 haze. 

3 ways you can support #GoHazeFree

  1. Raise awareness in your community by sharing #GoHazeFree campaign videos on Facebook and Twitter!
  2. Participate in the launch event on 19 Aug (Saturday), 2pm at National Library level 1 plaza! We will reach out to eateries in Bugis area.
  3. Sign up for ongoing eatery outreach here. Learn more about the eatery outreach activities here.

For more information about the #GoHazeFree campaign, please visit:

About PM Haze

People’s Movement to Stop Haze (PM Haze) was founded in February 2014 by a group of ordinary individuals in Singapore with the belief that everyone can play a part in ending transboundary haze in Southeast Asia. PM Haze aims to empower people in Singapore with the knowledge, values and means to be drivers of global action to stop the haze and ultimately attain clean air for present and future generations.

For more information: